Hi! It's nice to meet you.

Annemarthe Wijnen (1990), based in Utrecht, NL.

I've been working in the field of Information Design since 2013. After graduating from Wageningen University where I studied sports nutrition science I decided that, instead of doing a PhD, I wanted to focus on how I could tell complex stories in the here and now. And created a path for myself to get there. With companies such as Drawdown, the municipality of Utrecht, the Dutch Beer Knowledge Institute and others along the way I gathered more and more skills and knowledge about (online) communication, data analysis and design. In 2019 I started my own studio: AMW Information Design.

Currently I work at Dutch National Park Utrechtse Heuvelrug as a communication coordinator. This means I am available part-time to do freelance work.

I mainly work for social and sustainable organizations. Next to my design jobs I have worked on online business management and marketing projects for Cycling 4 Climate, Studio George and the Gebakken Peren Podcast, Wholebrands and CommonEasy.

My work is usually clean with a pop of color here and there. I like to follow form meets function, but also think about how I can convey information in more unusual ways. Currently I try to work more with natural lines and flow.

If I'm not behind my computer you can find me sipping coffee at my favorite coffee places in Utrecht, on the trails with a bike or on foot, dancing Lindy Hop in a park, smearing chalk all over boulder gyms or browsing for outdoor gear and fair fashion on the couch.
It's a photo of me (Annemarthe Wijnen) standing on Blackcomb Mountain in Whistler, Canada in 2024.
Services
Information Design
Visual Identity Design
Graphic Design
Creative Strategy
Data, UX and design advice
Clients
Sinkit, Wetlands International, Cycling 4 Climate, Running 4 Climate, Stichtse Vecht, Drawdown Europe, Climate Connection, Transitieagenda Consumptiegoederen, Het Groene Brein, Duurzaamheid.nl, Wholebrands, Studio George, Re-Volt Advisory, Turntoo, Nederland Circulair! Versnellingshuis, Prorail, Zorgboerderij Slangenburg and more.

Fonts

The typeface Satoshi is available to use freely under the Fontshare License.